Mindgear

IDEAS All ideas that have enormous consequences are simple ideas. Lev Tolstoj Get a good idea and stay with it. Dog it, and work at it until it's done right. Walt Disney If a man isn't willing to take some risk for his opinions, either his opinions are no good or he's no good. Ezra Pound A hunch is creativity trying to tell you something. Frank Capra

CREATIVITY Everybody knows that something is impossible to achieve, until some naive person who doesn't know this comes along and invents it. Albert Einstein Simplicity is the ultimate sophistication. Leonardo da Vinci Creativity is intelligence having fun. Albert Einstein There are painters who transform the sun to a yellow spot, but there are others who with the help of their art and their intelligence, transform a yellow spot into the sun. Pablo Picasso

TECHNOLOGY Real progress happens only when advantages of a new technology become available to everybody. Henry Ford Any sufficiently advanced technology is indistinguishable from magic. Arthur Charles Clarke Give me a lever long enough and a fulcrum on which to place it, and I shall move the world. Archimede

OUR EXPERTISE

Core services

Web Applications

We create web-based applications without forgetting the harmony between ideas, creativity and technology. Long-standing expertise, solid capabilities expertise and great technical skills.

Mobile Applications

We are able to fully support you in creating your app, sustaining the evolution process of how you interact with your target users.

Web sites and creativity

We create your own website, whatever its key focus may be. Do you have peculiar requirements or ideas? Submit them to us and we will be ready to fall in love. We aim to please.

SEO, SEM & social

Increase your conversion rate, begin developing a new market, increase impulsive sales of your product or your brand awareness. Mindgear can help you.

Web Applications

FAST, MULTIPLATFORM, RELIABLE APPLICATIONS

We create web-based applications without forgetting our main principle: the harmony between ideas, creativity and technology.
Our long-standing expertise in developing applications for renowned international customers allows us to always field solid capabilities and great technical skills, together with direct knowledge of problems and difficult matters.

Mindgear's creative skills are included from the very beginning of each project, creating a multidisciplinary team that includes experts in User Experience, the usability everybody is talking about, able to convert each technical analysis into a functional mockup that can be tested, discussed and reiterated. What the mockup shows will then be transformed into ambitious solutions, using the most modern and cutting edge technologies available together with innovative development models.

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Mobile Applications

NATIVE APPLICATIONS, MOBILE CATALOGUE, MOBILE COMMERCE

We are able to fully support you in creating your app, starting from its concept then passing from the design phase to its development, which are in turn followed by deployment, promotion and support. Our past experiences allow us to suggest how to better employ all the peculiarities of mobile devices to better benefit your ideas, sustaining the evolution process of how you interact with your target users.

The user interface is designed by a team of creative experts and user experience gurus, keeping in mind all the differences from device to device, be they tablets, smartphones or kiosks. Development is accomplished using native development languages of the more known platforms (iOS, Android and Windows Phone) or multi-platform development frameworks..

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Web sites and creativity

WEB SITES, INTERACTIVE CATALOGUES, ECOMMERCE

We create your own website, whatever its key focus may be: institutional pages, an interactive catalogue, an innovative eCommerce solution.

Do you have peculiar requirements or ideas? Submit them to us and we will be ready to fall in love. We aim to please.

We use a flexible and modular proprietary solution, or the most popular open source products, conforming to the most varied of budgets. If you prefer, we can also develop a whole software solution of which you will own the source code, so you can make it an asset of your business.

From a technological standpoint, the Mindgear team employs the most modern solutions, moving easily between mature, enterprise frameworks like .NET and event-driven, lightweight and performing solutions such as node.js.

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SEO, SEM & social

SOCIAL NETWORK CAMPAIGNS, SEO COPYWRITING, RESULT ANALYSIS

Whether you have a web site or web application and want to increase its conversion rate, or you are beginning to develop a new market, increase impulsive sales of your product or your brand awareness, Mindgear can help you make the tools in you possession even more effective.

We are able to fully support you in using the tools offered by platforms such as Facebook and Google, managing for you editorial plans, content creation, traffic analysis and advertising campaigns. We can also arrange training courses for your staff, if you prefer to handle these activities yourself, while giving you on-demand support at your headquarters or remotely.

All software optimization processes are documented and can be accompanied by specific reports and analyses to track the workflow and to adapt the long-term strategy in a timely manner.

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HOW WE DO IT

What are the phases of a perfect project?

1

Analysis and budgeting

2

Mockup

3

Creativity

4

Development

5

Testing and go-live

6

Promotion

1

Analysis and budgeting

RIGHT ON TARGET

The best start to any project, from the simplest to the most complex, is always a good, personal discussion.

After being introduced to each other, we will have a better understanding of your needs, we will know your story and will have evaluated with you the goals to attain with the project.

We are particularly concerned about documenting our work as much as possible: all that will be discussed will be also summarized in documents and reports that, after being shared, allow us to create the best proposal for your defined goals and your available budget.

2

Mockup

GIVING SHAPE TO IDEAS

The functional mockup is a graphical tool with which we can show a faithful reproduction of the project's final result before the actual development begins.

It brings together the contributions and the various skills of the whole team, from the technical analysis of your idea, to the design experiments to make it workable and functional (the famous User Experience or UX), to the creativity that gives it its good looks.

The mockup will be made available to you: this is always a very exciting moment for everyone, because it allows you to try out a copy of the project very close to the final result and interesting discussions always come up from it.

Depending on the project, we can generate a mockup of some sections of the project only or cover all of its features. In some situations it can also be kept after the completion of the project as a tutorial for the users of the finished product or as a guide for the testing team.

3

Creativity

GOING BEYOND THE FORM

For Mindgear being creative is something deeper than to design the colors and beautiful icons of our products: it is an approach we apply to all the phases of a project, from the analysis of your requirements to the development process.

This is often apparent in the very functionality of the application, in the innovative approach to problems to be solved, in the rationalization of the elements needed for the user interface.

Very often the right intuition can only be reached by knowing the context and that is why, among all our skills, we put our experience first.

4

Development

EVERYTHING WORKING AS INTENDED

This is when the hard work begins.
And here is where we give our best.

The quality of the code we produce and the operational capabilities are matched only by the organization with which we work and by the tools that assure us the absolute control of the development activity: from the live documentation of the project (and we like to document much in our projects) to the tracking of even the smallest development activities, to the Continuous Integration systems we use.

Skills acquired over the years give us the confidence needed to employ different development technologies and methodologies and the ability to operate on a wide range of platforms, be they proprietary or open source.

5

Testing and go-live

TO MEET AND EXCEED EXPECTATIONS

At the end of development stage, Mindgear will start a Quality Assurance session organized in different phases and integrated with the same tools we use to manage our development activities. This ensures that any defect found is regularly included in the team's next scheduled activities.

You will be given visibility on the progress of this stage and the opportunity to participate if you want, once the initial phase is over.

After your approval and sign-off, we will plan together how to best put the project in production, giving proper care and attention to each of the many activities that come with this delicate phase of the project.

6

Promotion

CHOOSE PARTNERS, NOT VENDORS

If the project is public facing, its deployment is only a milestone and not its end: only if properly supported by search engines and social networks you can reach and exceed the goals you set for the project.

Mindgear can train your team in using the tools available today for this purposes, or it can operate for you if you do not want to deal directly with these tasks.

We can also provide you with detailed and scheduled reports and analyses, so you can more easily see the impact each promotional activity had and decide how to adapt your strategy to become even more effective.

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COMPANIES

SERVED

We have the privilege of working with

PHONE +39 030 3762394

FAX +39 030 3660153

ADDRESS Mindgear Srl
Via Indipendenza 47
25135 Brescia
Italia